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Flower power raises money for cancer fight

On Sunday, Mike Jones more than made up for the lack of flowers he has bought his girlfriend in the last several months.

As Carol Berg collected the several bouquets of flowers she selected at the Montana Florists' Association fundraiser for Women Against Breast Cancer auction, it was Jones who was going to be footing the bill.

"He hasn't bought me flowers for a really long time, so today he made up for it," Berg said.

And, he was able to raise money for the local breast cancer awareness organization while Berg got to admire her bouquets filled with bright-yellow roses, copper-toned calla lilies and lots of other complex floral arrangements.

"What girl doesn't love flowers?" she said. "I'm going to put them in my entryway and on my table and take them to a friend at work."

Sunday's silent and live auction, which raised $1,124, capped off a weekend of events that drew florists from around the state to the 77th convention — this year at the Heritage Inn — aimed at teaching designers about the hot trends, new colors, and different techniques they can use.

Rich Salvaggio, vice president of industry relations and floral publication for Teleflora, was one of the guest speakers and designers at the convention. He also designed all the bouquets used in the live auction.

His role this weekend was "to better educate our Montana florists," he said.

He preached better practices and new tricks of the design trade. He also aided designers in seeing what is out and what is "in" in the floral world.

Wedding bouquets are more medium-sized now and are more open. Glass vases are all the rage; as are monochromatic colors. And less is always more, he said.

"There are rules of design, color and form and they all have the style," Salvaggio said.

Viki Anthony, coordinator of this year's convention and a florist at Herman's Flowers in Great Falls, said this is a creative event.

"Most of these people are creative to begin with," she said. "They can just see beauty in anything."

Brianne McAllister and Denise Wustner, designers with Heinrich Floral in Missoula, saw the beauty in a strange arrangement of tall ornamental pieces attached to a blue-glass base with cutouts of fish attached.

"It's an aquarium-themed arrangement," McAllister said. "It's unique."

They purchased the oceanic item for $15, which all goes to the local chapter of Women Against Breast Cancer, Anthony said.

But the two Missoula designers bought it for their boss, who couldn't make it to the convention.

"She's fun," Wustner said. "She's always going for the glittery."



By: KRISTEN CATES



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