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Days of hate put booming Valentine sales at risk

Barely a week after flower exporters in Kenya reported that the industry was an island of peace in a sea of turmoil, they are counting their losses following the eruption of violence in Naivasha on January 27.

By the end of last week, exporters were still coming to terms with the effects of the violence, which has reportedly driven 90 per cent of labour out of the flower farms.

For a labour intensive business, having only 10 per cent of the workers reporting to duty is painful, said the chairman of the Lake Naivasha Growers Group, Peter Szapary, who is also the managing director of Wildfire Flowers.

Things could not have come at a worse time considering that Valentine’s Day is next week, the single most important event in the flower business — is just next week.

Buyers are wondering whether Kenya will supply the huge quantities of flowers demanded for this day alone.

The situation becomes more critical when it is realised that Kenya is currently the single largest source of the world’s roses.

Israel, previously the second largest producer, has since bowed out of the business, leaving a huge vacuum.

Roses constitute more than 70 per cent of Kenya’s flower exports, and by meeting demand for roses used on February 14, exporters earn more than from the rest of the year’s sales combined.

Kenya Flower Council chief executive officer Jane Ngige, speaking after presiding over the annual Kenya Flower Day in Germany, said the next few days could mean gloom or doom for the country’s horticulture.

So far, Mrs Ngige said, the industry has managed the supplies, but for how long the markets can be assured of continued supplies is tied to an immediate cessation of violence.

The horticultural fraternity held a crisis meeting in Nairobi on Wednesday in which the exporters came up with a way forward out of the impending catastrophe.

According to Ms Ngige, a document will be drafted and presented to the government, local leaders and communities in all flower growing areas to emphasise the importance of maintaining peace and ensuring that flowers, which are a major source of livelihood, are transported to the airport. The most affected areas are Eldoret, Kericho and Naivasha.

The managing director of Oserian Flowers, Ron Fasol, said that flower farms have already lost five days of production, putting pressure on the farms to invest in extra security to ensure that employees can go to work and return home safely.

Although Oserian has not been affected by labour shortages as most of its workers are housed within the farm, it has joined the rest in setting up an emergency camp at the Karagita police station where workers can temporarily live and continue working.

Working with the Kenya Red Cross Society and the Naivasha Municipal Council, the flower exporters are supplying water, medicines, food and other necessities to displaced workers and their families.

Most flower farms in Naivasha are located along the Moi South Lake Road.

The major operators are Oserian, Homegrown, Sher Agencies, Longonot Horticulture, Nini Ltd, and Wildfire.

Exporters who spoke to The EastAfrican said they have had to reshuffle workers and ensure that the “correct tribe did the right job,” for their workers’ own safety.

“For instance, truck drivers and crew delivering flowers must speak the “right” language otherwise their lives will be in danger,” said an exporter who did not want to be identified.

For flowers to get to the airport, security vehicles are going ahead to establish that the roads are clear, while the trucks move in convoys under heavy guard.

Mr Fasol and Ms Ngige said that although supplies have not been affected, the markets are watching Kenya.

According to Ms Ngige, Kenya is poised to become more important in the flower business because production is reducing in Europe owing to escalating costs.

“Europe is realising that it is no longer economical to produce flowers and the focus is on countries in Africa, who have lower production costs, to fill the vacuum. This will lead to a higher demand and better prices,” said Ms Ngige.

She said Kenya’s competitors are also waiting to cash in on “our markets,” adding “if we lose them now, we will never get them back.”



By: CATHERINE RIUNGU


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