Florists have welcomed news
that Tesco is dropping its online flower delivery service.
The retail giant will cease taking orders on its Tesco Flowers
site after Wednesday (30 April). Rumours that the decision
was prompted by poor Valentine's Day sales have been dismissed
by the firm, which told industry magazine Master Florist
that it had made "a long-term decision rather than
a knee-jerk reaction."
In a statement, a spokesperson for Tesco said: "Having
looked carefully at the performance of online flowers we
don't think it's working for customers or for Tesco and
so reluctantly we have decided to discontinue the service."
The news has been welcomed by smaller retailers. Commenting
on floristnews.co.uk, Treen from Colchester-based Jennifleur
Floral Design wrote: "Personally I hope this is the
beginning of the trend we need to set ."
"[T]hankfully our sector is hard to replicate for the
multiples and I hope this is a realization for some of the
smaller ones to cotton on that people just don't want flippin,
boxed flowers!"
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