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Flower business blooms into so much more

“We first started with just perennials and herbs – that’s all we carried,” Beck said. “Then, when they widened 116th Street, there went our parking.”

But with the move to the “new property” – which includes a home built by the Brooks family more than 100 years ago – Rita’s Backyard has blossomed, if you will, into much more than just a plant shop.

After she bought out the Indianapolis-based Wells floral business two years ago, the Carmel Grande Shop and most recently the Flower Market in Noblesville, Beck broadened her business base to offer fresh flowers.

What we’re trying to do is get our feet wet and get our sea legs, and then we’re going to look at expanded locations,” she said.

The barn is also home to a treasure trove of gifts, especially at Christmastime, with different theme-decorated trees spaced throughout the shop. Shop employee Belinda LeBlanc said it took three weeks and several designers to decorate for the holidays.

Not to be missed is the leg table lamp a la “Christmas Story,” one of the most conversational pieces in the shop. Customers have often bought an entire tree, decorations and all.

LeBlanc said the shop plans to add another floor to the barn to open up more space. But Beck has even more plans for the gift shop that will give local artists an opportunity to market their works.

A few artists are already on board – one woman selling hand-painted ceramic tile trivets, another providing soft sculpture decorations and an artist who specializes in excelsior sculpture. Beck is also talking to a chainsaw artist to display his works at the shop.

“It really wasn’t a conscious effort,” Beck said. “People have come to us because of our visibility, and have asked if we’d be interested in their particular product.”

Beck said she will consider any local artist’s works, but the selection will be discriminating.

We ask them to bring some things by, and then we’ll make a decision at that point whether it’s something that would fit in with our other product lines,” she said. “The other thing is, it’s just kind of nice to be able to help struggling artists get some exposure.”

Jason Morrall, the garden shop manager, has also displayed and sold lawn-sized sculptures made of excelsior, a type of celluloid fiber material.

The pieces that were in the back yard tour last year were here and they sold, and from that I’ve sold about three other pieces here in Fishers,” Morrall said, adding he is thinking about holding a yearly event in the shop’s gardens for local artists to bring in their pieces for a weekend sale.



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