Archer goes trans fat free across portfolio
US premium bakery firm Archer Farms said it has eliminated trans fats from all its products.
Trans fat is a form of unsaturated fat produced when liquid vegetable oils are turned into solid fats through the process of hydrogenation, and has been linked to health problems such as coronary heart disease, diabetes, obesity and cancer.
The company said it made the move over rising consumer concern over the fat.
"Removing added trans fat has quickly become a priority among the health community and for good reason," said company spokesperson Susan Mitchell. "Regardless of age or gender, consuming food products with added trans fats presents a host of long-term health concerns."
Most bakery and snack companies in the US have already removed trans fats from all products, as a law requiring trans fats to be labelled on all foods was passed in 2006.
As well as bringing trans fats into the public eye, the new regulations resulted in a huge reformulation effort throughout the industry.
However, most of these firms, including Archer Farms, have reformulated their products so they come under the 'zero grams added trans fat' label. This has come under fire from various nutritional groups, because the product may contain trans fats as long as the amount is less than 0.5 grams per serving.
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