all shows will be held simultaneously.
"This is truly a remarkable year in Macy's Flower Show
history," said Robin Hall, senior vice president of
Macy's Entertainment Group. "For the first time, Macy's
Flower Shows from coast-to-coast are being staged at the
same time and have thematic elements that tie them together
creatively."
Debuting at Macy's (NYSE:M) in California as the first department
store flower show in 1946, the event started as a fragrance
promotion in the cosmetics department, and has now evolved
into one of Macy's most beloved traditions. From ushering
visitors through the grand displays of colorful creations,
to introducing them to a myriad of cultural and community
activities, the flower shows have made an indelible mark
on customers.
Macy's Union Square, San Francisco: March 14-29
Macy's Union Square in downtown San Francisco will celebrate
its 62nd Annual Flower Show this year with an ode to the
bold and lively culture of Spain. Inspired by the diverse
architecture, cuisine, music and history of this mesmerizing
country, "The Mosaic of Spain" welcomes visitors
with a variety of special events including a cooking demonstration
by celebrity chef Tyler Florence and Flamenco performances.
Transforming the store into a haven of Spanish-inspired
gardens, visitors can experience the beauty of various vignettes,
each representing the country's regions and cultures - from
courtyard gardens and castles to opera houses and traditional
marketplaces. Guests to the store will also have the unique
opportunity to purchase authentic hand-selected decor, home
furnishings and antiques from Spain.
In addition, Macy's will be displaying a special black and
white photo exhibit of the late award-winning writer and
photographer David George. His famed work from the 1960s
and 70s captures the reality of the Spanish culture and
the Anadulsian gypsies during their Golden Age. Thirty of
these images will make their debut at Macy's with limited
edition, museum-quality silver gelatin prints on archival
paper available for purchase.
Macy's Minneapolis and Macy's on State Street, Chicago:
March 13-30
Macy's Minneapolis and Macy's on State Street will bring
the art, music and botanical gardens of the Latino world
to life with the opening of Floranova.
Inspired by the energetic cultures of Mexico, Cuba, Brazil,
the Amazon, and South Beach, Miami, Floranova will offer
visitors a truly unique visual experience. While the theme
is the same across the two north-based stores, each location
will offer visitors unique experiences with diverse displays
of exotic flora species, and artwork from local artisans
and organizations.
Partnering with David LeBatard, known as "Lebo",
to design this year's flower show image in his signature
South Beach style, his artwork will be on display in the
Macy's on State Street store for customers to purchase.
Bachman's, Macy's Minneapolis partner for the Flower Show
since its inception in 1960, has updated this year's displays
with a series of fountains featuring plantings of tropical
flowers at their bases. Additionally, in collaboration with
Heart of the Beast (HOBT), a local puppet and mask theatre
company, the store will feature HOBT's oversized colorful
papier- mache animal masks throughout the show.
On Friday, March 14, and Friday, March 28, both Macy's stores
will host a Latin-themed marketplace offering foods and
products representing various Latin countries, including
samples from local restaurants, crafts from local artisans,
and entertainment from local musicians and dancers. Additional
activities include shopping parties and family fun days.
Macy's Herald Square, New York: March 16-30
Macy's Herald Square will transform the World's Largest
Store into a vibrant landscape featuring over 30,000 varieties
of exotic trees and plants with this year's 34th annual
show, A Wonder of the World. Opening on March 16 with a
personal appearance by Martha Stewart, the Main Floor exhibition
of intricate displays will feature 11 specialty gardens,
including the favorite "Bouquet of the Day."
This year's piece de resistance, constructed by Paul Busse
of the New York Botanical Garden Holiday Train Show, is
a detailed reproduction of Macy's famed Broadway building
at Herald Square, created entirely from organic plant material.
In addition to this astonishing work, the stores adored
window displays will feature a veritable timeline of fashion
history through the creative arrangement of fresh flowers.
Visitors to the New York City show can also take part in
a line-up of entertaining events including guided tours,
tabletop seminars, cooking demonstrations and floral arrangement
tutorials from celebrity designers.
About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers
fashion and affordable luxury to customers at more than
800 locations in 45 states, the District of Columbia, Puerto
Rico and Guam. Offering distinctive assortments including
exclusive fashion and home brands, Macy's stores are operated
by seven regionally based retail divisions - Macy's East,
Macy's Florida, Macy's Midwest, Macy's North, Macy's Northwest,
Macy's South, and Macy's West - and an online store at macys.com.
For Macy's media materials, please visit our online pressroom
at www.macys.com/pressroom.
Annual Four-Store Celebration Marks First Year of Simultaneous
Events
|
Select a Florist
