DMN Newswire--2008-1-15--Having collaborated on numerous award-winning campaigns for Magnolia Flowers and Events (New York, NY), the branding experts at ZONA Design, Inc., led by Creative Director/Designer Zoa Martinez, were tapped to design the custom florist’s new van. ZONA super-sized their original design for Magnolia, in the process creating another example of ZONA’s trademark “Design Made to Move.”
ZONA is an innovative design agency best known for its creation of distinctive marks and images. For this project, Zoa Martinez and her team “simplified our original design and, on the front of the van, placed an asymmetrical flower that creates a ‘wink’ over the passengers window. For the body of the van, we wanted an iconic flower, a burst of pure color, to create a billboard that would move through the caverns of New York City and immediately capture the attention of those walking or riding its streets. The design is crisp, simple and fresh, a moving flower in the concrete jungle,” explained Zoa Martinez. “Color branding was important and we utilized Magnolia’s magenta and green against the surface of the white van creating a design that is at once minimal, iconic and very effective," continued Martinez.
Of her experience working with Zoa Martinez and the ZONA Design team Magnolia’s Angelica Gomes said, “I have so much confidence in ZONA’s abilities that we go to Zoa for all our design needs. They redesigned our materials a while back - stationary, business cards, postcards, and created a number of print ads - which enhanced our visibility and almost immediately translated into an expansion of our business. The new van design is bright, happy and reads ‘Magnolia’ immediately. In my industry there is no van like ours – it is a breath of fresh air navigating the streets of New York.”
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